David Karp claimed that Tumblr would have $100 million in revenue in 2013 and Yahoo swore that it would exceed $100 million in 2015. After missing both of those marks, market analysts have come to view Tumblr as an inconsequential business segment for Verizon and Oath. Tumblr has not released monthly active user counts since 2013, but according to a recent survey from research company Statista, approximately 43% of 18 to 24-year-olds use Tumblr at least once a month.
After the decision to ban adult content and Tumblr's subsequent loss of user base and traffic, the future for the company is unclear. If Verizon does succeed in finding a buyer, it's likely that some aspects of Tumblr will change under new ownership, potentially
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